Search Engine Optimization & Marketing
Your Website and its individual pages will be optimized individually to score the highest positioning as possible. Careful selections of keywords will be discussed and put into course of action by means of submissions, targeted linking and hidden page elements known as META TAGS. We will submit to all major search engines and directories, but will keep our focus on Google. We will use all the techniques and guidelines from google to make the site as good as can be. A good portion of the search engine game is the content. We will discuss ways on changing the content to be as keyword friendly as possible for our targeted keywords.
Remember: No one can guarantee a #1 ranking on Google, AOL, MSN, YAHOO or any other search engine.
Benefits of Search Engine Marketing
- Long Term Results: Unlike PPC and other types of marketing, the results you see from SEO last for a long time. Even if you stop your active SEO campaign, the results stick around for months, if not years.
- High ROI: Studies have shown that SEO offers a higher Return On Investment than other types of online marketing.
- Qualified Visitors: With targeted keywords, you get to place your website in front of potential customers at the optimal moment – during their search. It’s the ideal opportunity to attract qualified leads.
- 24/7 Promotion: With an optimized site, your listing is available to potential customers all day, every day.
- Brand Awareness: Having your website high in the natural search engine listings helps build your credibility.
- Nearly Unlimited Traffic: When compared to PPC, SEO offers nearly unlimited traffic because you’re not paying for each visitor
Helping you increase your PROFITS!
Underlab Media Productions Organic SEO: Optimizing for the organic search results:- Site analysis: A comprehensive analysis is 1st performed on your site such as design, layout, navigation, Meta tags, web copy, architecture and more.
- Keyword Research : Research and development of competitive keywords and drill-down keywords.
- Competitive Analysis: The competitive analysis is used to determine the level of difficulty in ranking the site higher than the competition. It is also used to determine if the competition is actively optimizing their website. Competition is the main deciding factor in the cost of a campaign.
- Optimization of content: Optimizing the textual content to promote relevance, target keyword densitiy, prominence and more.
- Optimization of Site Code (title, description, keywords, content-code ratio): Meta information is used to provide additional information about HTML documents so that the Search Engine crawlers are able to index the information more accurately.
- Custom Site Map Creation : The creation of a site map page enables SE spiders better crawling of the site. We create Google sitemaps, as well as standard and dynamic sitemaps.
- Search Engine and Directory Submissions: We use our own techniques to get pages spidered and indexed in a period of days to a few weeks. We also submit to the top Internet directories, such as DMOZ, Yahoo and others.
Helping you increase your PROFITS!
Underlab Media Productions Organic Social Media Marketing Strategies:- Facebook: Creation of a profile for one designated “community manager” at your company and creation of a complete company “likepage” (including addition of content feeds and other beneficial applications). Joining related groups and promoting your brand. Creating and Managing Facebook Ads.
- Twitter: Creation of one (1) profile for your company; set up of 2 RSS content feeds from your blog or other content source; research to find relevant people to follow.
- LinkedIn: Creation of a profile for your company, including addition of beneficial applications to promote your content and/or events
- Video Websites - Creation of video site profiles for submission of your video presentations. Great for backlinks and best way to show your customers what you do.
- Social Bookmarking Sites: Creation of profiles of social bookmarking sites such as Stumbleupon, Digg, Reddit, Mixx, and Delicious;
- Squidoo: Creation of one keyword-optimized Squidoo page with informational, engaging content about your niche and links to your website
- Slideshare: Creation of an optimized profile for your company and upload of one presentation. Don’t have a presentation? We can create one for you for an additional fee.
- Optimized Press Release: Creation of one press release announcing your social media campaigns and keyword optimized for search engines.
