Commercials are one of our favorite types of productions. Today’s video ads have come a long way from the generic ones of the past. Commercials are now a form of art that is unique, humorous, serious, or emotive. They convey a short story to your audience and invite them to participate in a relationship with your company. They are more than “buy me”, they are a communication device that conveys a very important message about your brand and what you bring to the table.
If a Direct Response Commercial or Branding Commercial is preferred, this will typically run 30, 60 or 120 seconds. In Direct Response commercials, a two minute spot is usually produced and later edited down to a 60 second version. As stated, price depends on the complexity of the production. Commercials like these can be produced in one day.
Once the commercial or infomercial is produced, it is recommended to run a one week test on national cable networks for effectiveness. The cost for this test will be about $20,000.00. This test will give a strong indication of whether the spot will produce the desired results. Sometimes a slight tweak needs to be made, but is easy to edit.
An Internet Video Commercial is an amazing new way for businesses to showcase their products, services and personnel by having high-quality video play directly on their website 24 hours a day. After all, consumers would much rather see a product being demonstrated on a company website then simply read a text description. Being able to offer a desirable unique service such as this is a key ingredient to any profitable home-based business.
People like to do business with people they know and trust. There is no more effective way to get to know a business than to see their products, services, or personnel on video. Research has shown that 83% of consumers said they would be more likely to buy from a website with a video commercial than a company that did not have one. Over 71% said that a video commercial added instant credibility to the company.
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